Tuesday, November 14, 2006

Why the Name Rager Media? Some naming FAQ's

I'm frequently asked why we have the name that we have. For one, the CEO and publisher of Rager Media's name is Eric Rager. Not to be confused with Eric Racher, a Rager Media author.

How is 'Rager' pronounced?

Rager is pronounced with a hard 'g,' though everyone will likely continue to pronounce it with a soft 'g,' because it's the pronounciation that makes better phonetic sense in English and some other languages.

But Rager Media doesn't sound like an independent literary venture. It sounds dreadfully corporate. In fact, it doesn't sound in the least bit literary. Shouldn't it be called Something-or-other Press or something. Please explain yourself.

Yes, well there are a number of reasons why we're named this way. For one, the name Rager Media is very searchable. If we called ourselves High Art Press, American Literary Press, or something like that, it wouldn't be as easy to find in a search engine. Also, we want it to sound corporate, to signify that we're an entrepreneurial literary venture. We're not a big corporation, but we're in business to make money for our authors and us. So though I believe that we're providing a valuable public service, we intend to continue to do so without being beholden to any institutions. We believe that demonstrating the marketability of literary work will ultimately benefit the entire literary industry. Also, we chose "Media" instead of "Press" to keep our options open, and because it's a little different than what most other publishing companies are doing.


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